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Animal Behaviour - Cheetah

Animal Behaviour - Cheetah

Speed read:

You may be aware of the release of the computer game Grand Theft Auto 5 - it is estimated that over £500 million worth of copies were sold on the first day! Past research has shown a relationship between video game engagement and how individuals drive in real life.  It is vital that we keep on communicating the Honest Truth messages - 'if you drive too fast in real life you could end up with game over forever'.

The Stats bit:

1 in 5 drivers crash within their first year of driving. We all know that driving too fast for the conditions is a major cause of these crashes. A recent article in the Telegraph explains that rural drivers are nearly twice as likely to be involved in collisions than urban drivers. This pattern is attributed to elevated levels of confidence. Speed is acknowledged as one of the biggest contributing factors to these crashes. We also know from The Honest Truth campaign that the vast majority (80%) of car user deaths occur on rural roads, as do two-thirds of serious injuries.

Read the full article here:

Excessive speed contributes to 12% of all injury-causing crashes, 18% of crashes resulting in a serious injury and 28% of all fatal crashes.

Around 1,000 people are killed each year on Britain’s roads because drivers and riders travel too fast.

We all know the stats but make sure your young drivers are aware.

At 35mph a driver is twice as likely to kill someone as they are at 30mph.

  • Hit by a car at 30 mph, two out of 10 pedestrians will be killed.
  • Hit by a car at 35 mph, five out of 10 pedestrians will be killed.
  • Hit by a car at 40 mph, nine out of 10 pedestrians will be killed.

Make sure they know the Law

  • The minimum penalty for speeding is a £100 fine and 3 penalty points added to your licence.
  • You could be disqualified from driving if you build up 12 or more penalty points within a period of 3 years.
  •  By law, the vehicle’s registered keeper must be sent a notice of intended prosecution within 14 days of the alleged speeding offence.

Caught for 6!

If you’re still within 2 years of passing your driving test, your driving licence will be revoked if you build up 6 or more penalty points. You will have to reapply for a provisional driving license and resit both the theory and practical tests – ouch – that’s expensive!


We need to get the key messages across…

  • It’s a limit not a target
  • …better five minutes late than being dead on time
  • The faster the you go the bigger the mess
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